Pune's commercial map follows its employment map. Hinjewadi and Wakad serve the IT campuses; Baner, Aundh and Viman Nagar serve a mix of offices and newer residential towers; Koregaon Park and Kalyani Nagar carry the restaurant and lifestyle market; Kothrud, Karve Nagar and Camp serve the older, denser city. Each of those is a separate catchment for local search, and a business that moves between them loses the searches it used to win.
The student population adds a layer that most local businesses misread. Colleges around Shivajinagar, Kothrud and the university area create demand for cheap food, coaching, printing, repairs and budget services, and that demand behaves differently from the professional market: it is price-sensitive, seasonal around exams and vacations, and highly review-driven because the customer base turns over every few years.
Competition in the obvious categories is heavy enough that completeness beats cleverness. In a Baner salon search the map pack may contain eight similar businesses; the ones that convert have accurate hours, current photographs, a service menu with price bands, and replies that mention the specific treatment complained about. The ones that do not convert usually have all of that missing and a description full of adjectives.